Our Story

Reinventing CRM in the AI era

From a bold vision to revolutionize CRM to the fastest-growing platform in history. We're building the intelligent CRM that works for you, not the other way around.

Our vision

"CRM shouldn't just store relationships — it should actively help you build better ones with AI."

Traditional CRMs were built for a different era. We're creating the first true AI-native platform that automates the mundane and amplifies what humans do best: building meaningful relationships.

By combining cutting-edge AI with decades of sales expertise, we've created a CRM that actually helps you sell better — predicting outcomes, suggesting next steps, and handling routine tasks automatically.

The visionaries

RS

Rick Sanchez

Machine Learning Engineer

Formerly AI research engineer at Meta

PhD in AI from Stanford

MS

Morty Smith

Senior Software Engineer

Formerly backend engineer at Google

BSc in Computer Science from UC Berkeley

The road so far

2022

The journey begins

Started building an AI-powered CRM to transform sales workflows and boost productivity.

2023

First milestones

Launched our platform, earning early customers and recognition for real-time insights and deal predictions.

2024

Scaling and innovation

Expanded features with advanced AI analytics, onboarding more customers, and preparing for rapid growth.

"We believe AI should enhance human relationships, not replace them."

The Team

Built By Real Agents

Both founders are licensed realtors with 10+ years of experience and 7-figure businesses. This isn't theory from marketers — it's a proven playbook from agents who built it themselves.

Emma Pace

Emma Pace

Co-Founder & CEO

7-figure realtor, 10+ years licensed. Mentored by Sabri Suby, Jason Fladlien & Perry Belcher. Has shared stages with Sharran Srivatsaa.

Ryan Wykes

Ryan Wykes

Co-Founder

12+ years in real estate, 7-figure producer. 8+ years coaching agents and training brokerages across North America.

We're not a faceless agency. This is the team that builds, manages, and optimizes everything inside your business.

Arslan A.

Arslan A.

CTO

Crafts the AI tools, builds your automations, and makes sure every lead lands exactly where it should.

Rebecca M.

Rebecca M.

Head of Operations

Keeps every campaign, every client, and every deadline running like clockwork.

Matyas L.

Matyas L.

Senior Media Buyer

Your ad campaigns are in these hands. Lead Generation. Retargeting. Optimization. Daily.

Mateo J.

Mateo J.

Marketing Assistant

The behind-the-scenes engine that keeps your creative pipeline moving.

Frank S. & Cesar S.

Frank S. & Cesar S.

Video Editors

They turn your raw footage into scroll-stopping ad creatives and content.

Azul A.

Azul A.

Client Success Manager

Your direct line. Questions, updates, change requests — they've got you.